Studies show that up to 40% of visitors click the back button if a site takes longer than three seconds to load. You work hard at creating stellar content and you spend countless hours promoting your blog and networking with other bloggers, so the last thing you want is for potential visitors to abandon your website before it even loads! Also, Google doesn’t like slow loading pages, and it can negatively affect your SEO.
You may not think this is a big deal if you’re on a high-speed connection, but many of your visitors are not. Most of us, though, leave optimizing images as an afterthought and would rather enjoy doing the fun stuff like crafting an epic post or networking with other bloggers in your niche.īut, having page bloat means your page loading speed is affected. This means they aren’t saved or compiled in a web-friendly way, and instead, are bloating your pages. The main reason this is happening is because multiple images are being used more frequently on web pages, and these images aren’t properly sized and optimized. Now, the average is 2MB and it’s increasing every year. Just a few years ago, the average size of a web page was 600–700K. That’s why incorporating imagery into your content is a powerful tool to use when marketing your blog.īut, if you’re not careful, images can account for over half (or more) of your web page’s total size. Images enhance a blog post, make it more sharable and set the tone and brand of your entire site.Īnd you know what? We are hardwired to respond to images. They can transform a piece of text into an engaging experience while you read.
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